Speed directly impacts conversion rates. Every 100ms delay in page load time reduces visitor engagement by up to 7%.

1. Self-Host Variable Fonts

Loading font files locally in modern WOFF2 format eliminates external DNS lookups and prevents layout shifts (CLS).

2. Modern Image Formats (WebP / AVIF)

Convert legacy JPEG and PNG images to WebP to reduce payload sizes by up to 40% without visible quality loss.